+61 439 577 637
I am passionate about helping people think differently, challenging ideas around visibility, credibility, attention, authenticity and impact.
My portfolio of work spans advisory, narrative, investment and entrepreneurship. I currently serve as Head of Marketing, covering strategy, growth, marketing and investor relations for fintech DAS (Digital Agriculture Services), where I am a founding team member, investor and part of the leadership team. I'm also the exclusive representative of US-based, women-owned Spaeth Communications across Asia Pacific; and as an advisor to a portfolio of ventures, some of which I am actively invested in.
I don't just advise start-up or "talk" entrepreneurship: I live it and am passionate about this next generation of innovators and tech companies.
I founded my first venture, a family-office backed communications agency with a global remit, at the age of 25 from Adelaide, at a time when it was uncommon for women to do so. I founded my next venture in my early 30s from Singapore – leading the introduction of a disruptive influence model and methodology from the United States. Now, I'm invested in DAS, an Australian-based, globally focused SaaS start-up helping decision makers to lend, insure, invest and grow, along with a series of predominantly women-led ventures, including in the climate tech space.
My clients include New York Stock Exchange-listed companies, their leadership teams, heads of communication, entrepreneurs, public and philanthropic leaders. While my work varies, I am highly regarded for helping leaders nail their narrative, grow their influence in new ways, and cut through the noise of the attention economy. I am deeply engaged in the innovation, start-up and investment ecosystem, including as Advisory Board Member to global entrepreneurship edtech startup, HEX. I am an experienced non-executive director who's held board roles with the likes of Australia's Human Rights Arts & Film Festival. And I take great pleasure in actively supporting women-led ventures, mentoring and coaching female leaders of all generations.
Globally, I was based in Singapore for more than a decade where I helped lead new growth models across the region. This included actively leading virtual teams of specialists in Singapore, London, regional Australia and elsewhere – long before a digital-first mindset became common. I continue to operate seamlessly across more than 14 markets in Asia alone, with an unconventional portfolio of interests that include secret squirrel projects, early-stage investment and writing prolifically, including on an upcoming book project.
I live in Melbourne with my husband and our two girls, a much-loved vizsla dog, and a passion for wellbeing, nature and the arts. I hold a BA (Honours) from the University of Adelaide, where my thesis was on Rhetoric – the Art of Persuasion – a topic that still fascinates me today.
