My Edge

I think and work differently – and will always ask the question: "Is this a good use of my time, your resources?" and: "Will this deliver the right impact?"

I am not interested in working with everyone – I am interested in working with leaders who are doing incredible things, with incredible outcomes.

My sweet spot is growth, influence and narrative. In tandem with smart perspectives that test, validate and provide you with alternative thinking and problem-solving.

I particularly enjoy working with leaders operating at the intersection of digital, innovation, technology, education, creativity, culture, science and sustainability, in our rapidly changing, interconnected world.

I like leaders who are smart, curious, trustworthy, ambitious, playful and resilient – and who are working with big problems that impact big markets.

I thrive on, and have a strong preference to working with leaders promoting greater access, equity and careers of the future – underpinned by different thinking, for a very different future.

I use influence and strategic communication to create value – empowering you grow and multiply your competitive advantage, differentiation, relevance, revenue, effectiveness, purpose or potential. I also help you reduce professional or organisational risk.

I think visually – images plus words.

I operate with a global lens, and local eye. And have significant, real-time Asia expertise.

I thrive on complexity, ambiguity and agility.

I believe in thought leadership and advanced content.

I am a senior resource whose work spans areas that align to my own passions and areas of impact.

I am clear about my strengths. And where I should not invest my time, investment or energy.

I take on portfolio companies based on fit, impact and capacity, usually via an organic approach of conversation and understanding on whether I can add the right value, and whether it aligns to sectors, passions and industries where I wish to bring impact.

I am proudly select and invest in a range of initiatives every year where I commit professional time to helping selected women leaders amplify and extend their impact.

I invest significantly in my clients and portfolio companies as part of a relationship-driven model, and investing in institutional knowledge to best support my clients.

I serve my clients and causes with the greatest of passion and commitment to their success.

Most of the time my work and its value spans business and broader issues.

I cross pollinate, using real-time expertise as an entrepreneur and investor to inform my communications work – and vice versa.  

I love collaborating, including with specialists across multiple disciplines including web, design, product, PR, media and communication to deliver "one" communication solution.

I celebrate authenticity and connection against a broader backdrop of the attention economy.

I am obsessed with writing, art, poetry, literature, neuroscience and creativity as a force for good.

I believe in and encourage others to use writing as a means of discovery.

I deliberately seek and share knowledge.

My work is an extension of my mind and heart.

I am doing life work that I love.